Linear TV had the bulk of ad-supported viewing at 58%, with streaming platforms at 42.4%. Broadcast networks h ...
Today's Top News
MADANA/4As Find Average Media Agency Tenure Just 3.7 Years Among Top Clients
That's on the low end of agency-client relationship longevity by agency type, according to a joint report from the 4A's and the ANA. Experiential agencies have the longest average tenure - about 10 years. ...
The U.S. Ad Market Tracker which decelerated to 2.4% in February - the worst expansion since the la ...
Ad recall and viewer engagement have reached new lows in today's second-screening landscape. ...
Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display and YouTu ...
A federal appeals court won't reinstate a claim that X violated a Washington state "anti-pretexting" law by aski ...
The limited-edition bag retails for $39.99 and features an insulated lining to carry Panera treats. ...
Roku allegedly collects personal data from children younger than 13, and discloses information about video-viewing history of use ...
The Advertiser Perceptions study also found a significant decline in organizations' actions or priorities to support quality ne ...
Tech Industry Sues To Block Georgia Restrictions On Social Media
A new Georgia law requiring parental consent for minors to create social media accounts, and banning the u ...
Google Updates AI Mode As Advertising Goes Agentic
Google announcements today around AI Mode include addition of products and place cards to answers, a new histo ...
Rivian Launches First National Brand Campaign
"it's a really pivotal time for us as a business," Denise Cherry, vice president of marketing at Rivia ...
Afghan Rapper, Activist Sonita Alizadeh Wins Cannes LionHeart Award
The accolade is given to a person who has used their position to make a "significant and positi ...
Atomic London Launches Atomic Studios, Creates Long-Form Brand Content
The new unit utilizes advertising, social and TV to help brands develop long-form stories. ...
Goodyear Revs Up Achievements In 'Still'
It begins with a "Back to the Future" nod, but the spot showcases the brand's achievements. ...
Mastercard, Visa Building AI Shopping Agents
Consumers will soon delegate online shopping tasks to agentic agents, moving brands into a new world of advertisi ...
Scuderia Ferrari, IBM Reimagine AI App, Data Experience
Scuderia Ferrari HP redesigned its mobile app to bring nearly 400 million global fans closer to its car ...
Zillions And Zillions: UCB Launches Myasthenia Gravis Campaign
"Generalized myasthenia gravis can cause you to miss out on a zillion things," begins the commercial's female voiceo ...
Pepsi Adds Women Soccer Stars, Including Alexia Putellas, To Athlete Roster
New Pepsi teammates will be welcomed with OOH spots, such as England national team star Lauren James' ...
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Find Out More »OPINION
Kid Rock, whose birth name is Robert James Ritchie, has a love-hate relationship with the residents of Detroit, where he wasn't actually born. ...
The biggest innovation requirement is an environment fostering divergent thinking and providing a safe space for experimentation. ...
A new storefront aims to blend luxury storytelling with frictionless ecommerce. But will shoppers follow? ...
